Perspico

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Perspico
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A bridge to the unknown

 

Social & Market Research


Why Market Research?
Help people and organisations in the challenging social and economic realities of developed but in particular emerging markets by devising world class research to inform strategy formulation, operation management and performance monitoring.

Why Social Research?
To understand how to sustainably improve the situation of disadvantaged people close to the poverty line and with little or no access to basic education and health care.


Approach:

  • Identification of key strategic needs and corresponding issues to be investigated
  • Development of innovative qualitative and quantitative techniques to accurately research developed as well as transition and emerging markets, and to collect data which can be confidently analysed and compared
  • Close links with academia to ensure exposure to latest techniques and scientific developments, and pass on acquired skills and knowledge to new generation

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