Chi siamo
Cost Management
Ottimizzazione Dei
       - International
       - Social & Market
Contatti & Impressum

A bridge to the unknown


International Marketing

Why International Marketing?
To help companies and organisations understand and develop effective strategies to face the challenges of emerging markets in Eastern Europe, Asia, the Middle East and Africa.


  • Bridging between companies rooted in their local traditions and new market opportunities
  • Understanding the balance between internationalisation and localisation and how to adapt products and the marketing mix for non-native environments, especially other nations and cultures
  • Proposing and coordinating techniques, guidelines and activities that facilitate the use of common marketing strategies worldwide, across different cultures, languages, and geographies
  • Gaining an appreciation for the threats and opportunities in non-native and particularly emerging markets including demographic, economic, political, environmental, and technological aspects

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